How does it work?
- Find a project that you want to support, and create your personalised fundraiser - it only takes a couple of minutes.
- Share your fundraiser with your personal network through your preferred social media channels (Email, Facebook, LinkedIn etc.) and start receiving donations.
- Your family and friends can now make a donation, leave an encouraging comment, and help you support the project you chose.
- Reach your fundraising goal and be proud of yourself for making a difference.
Fundraising tips & tricks
There are some practices that have proven to be more effective than others in the quest for a successful fundraiser. Here are some useful tips:
Upload good photos/ videos
Visuals awaken our senses and boost our engagement. Many people give donations because they are encouraged to do so by someone they trust. Adding your picture to the fundraiser will help creating trust around your fundraiser, and in this way lead to more donations.
Tell your story
Write a compelling personal story where you answer the questions that any donor would have. For example: What are you fundraising for? Why is it important to you? How will the funds be used? Take your chance to really emphasize your personal fundraising story; why you find the cause meaningful and why people should contribute. Raise awareness on the matter and have fun doing it!
Set a realistic goal
Being ambitious is admirable, but it’s better to start out with a smaller goal that you are confident to reach, and adjust it later if needed. A good way to set a goal is to think of all those in your network you believe would give a donation, and then imagine how much they might donate, then half that amount and you have a starting goal. Hopefully you will beat it in no time and you can use that success to reach your next goal. The average fundraised for any person is around 400 €.
Give the first donation
When you ask your network to support you by giving donations, it is important to set a good example and make the first donation yourself. If you are unsure of how much you should donate- think of how much you expect your friends and family to donate, and donate just a little bit more yourself.
Share your fundraiser via direct emails /messages
Encouraging friends and family to donate through personal messages have proven to be an important tool for a successful fundraiser result. Direct messages are personal, and the person in question will be more inclined to support you if you take the time to write a couple of lines to them personally.
The power of the crowd
Use multiple social networking websites, share your fundraiser with the world and spread the word, again and again. Make sure that you feature the link to your fundraiser in all your updates and messages, and encourage your network to share on your behalf.
Keep your supporters updated
Remember to thank your donors and keep them updated with relevant information. For example share your end result, or if you are participating in an event- give a brief update of how it went.
Fundraising Practices- tips & tricks- for companies
Utilise high-quality visual content
Visuals engage stakeholders and enhance trust. Incorporate professional photos and videos that showcase your company's commitment to the cause. This builds credibility and encourages more donations.
Craft your company narrative
Develop a compelling story that addresses key questions donors might have:
- What is your company fundraising for?
- Why is this cause important to your organisation?
- How will the funds be utilised?
Highlight your company's mission and values, explaining how they align with the fundraising effort. Sharing your journey and impact can inspire others to contribute.
Set realistic and achievable goals
Starting with a realistic fundraising goal can boost confidence and momentum. Assess your company's network to set an attainable target. As you approach or surpass this goal, consider adjusting it higher to maintain momentum.
Let the company make the first donation
Have the company and leadership make the first donations to set a good example for employees, partners, and customers. You can also choose to match all employee donations.
Leverage leadership support
Ask the CEO or another top executive to introduce the fundraiser via email or an announcement. Leadership support boosts credibility and motivates wider participation across the organization.
Amplify through LinkedIn and other social platforms
Share the fundraising page on LinkedIn and encourage employees to re-share it. This extends your reach as employees showcase pride in the company’s initiative. Utilize other social media channels like Twitter, Facebook, and Instagram to maximize outreach.
Engage company-wide and showcase progress
Keep the fundraiser prominent by informing everyone and displaying progress:
- Inform and engage: Use company-wide channels like the intranet, newsletters, or all-company emails to share the fundraiser's purpose and goals. Personalised messages emphasise the importance of each contribution, fostering unity.
- Broadcast progress visibly: Use the built-in features to display live updates on your fundraiser on office screens in shared spaces. This keeps everyone informed and motivated, ensuring the initiative remains top-of-mind.
By combining communication and visible progress, you encourage collective participation and maintain enthusiasm.
Introduce friendly competitions and milestones
Motivate employees by setting fundraising milestones and initiating friendly competitions among departments or teams. Offer small prizes or recognition for reaching targets or leading in contributions. This fosters teamwork, boosts morale, and adds fun to the fundraising efforts.
Appoint employee fundraising ambassadors
Are you a larger company, then nominate employees as 'fundraising ambassadors' to promote the initiative within their departments. Ambassadors share updates, answer questions, and keep engagement high across the company.
Fundraising ideas/ occasions
There are plenty of events that make perfect fundraising opportunities. Here are a few:
- Activities: Running, cycling, climbing, or any other activity that constitutes a challenge for you. Let your personal network know why you are doing it and help motivating you by donating to you fundraiser.
- Birthdays, Weddings or other Celebrations: A perfect occasion to let friends and family know that instead of material gifts, you would like them to support your fundraiser and thus help you to make a difference.
- Volunteering: If you work as a volunteer, you already have a story to tell. Share your experiences and show everyone everyday life as a volunteer. We are sure that it will warm your friends hearts and inspire them to make a contribution to your cause as well.
- In-Memory: Has someone close to you been taken away from you too early because of illness? Here is your chance to commemorate that person, by creating a fundraiser in memory of them.
- The simple act of kindness: Then again, who needs a real reason to do good? The best thing with peer-to-peer fundraising is that there is no need for a specific reason to do it; it is enough being passionate about a cause and having the will to make a difference in the world.
- Holidays: Holiday season is always a good season to show kindness and support other people in the world. Instead of Christmas presents, you can wish for your close friends and family to support your fundraiser.